Tuesday, April 21, 2009

Tweenriffic Male Stars

Grooming Hollywood Preteens To Appeal to Young Boys

With the tween market pumping about $50 billion into the U.S. economy annually, entertainment execs are constantly scouting out new actors and entertainers that have the potential to become national and international superstars.

Disney has found one recently that is all but guaranteed to be a huge star, as they’re grooming Kelly Blatz to be a big tween celebrity. One thing unique about Blatz is that Disney looks to target him at the tween male market, which has been largely underserved. To that end, they’ve placed him in a new series named “Aaron Stone.”

Tween females will definitely gravitate toward the young actor, so he could become a huge star if he can draw in both demographics.

Source:Trendhunter, Forbes

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